26 Nov Building a Marketing Strategy Sacramento
Marketing Strategy Sacramento
Building a Marketing Strategy
Website Design | SEO Search Engine Optimization | Marketing Strategy | Social Media | Branding| Brand Development
TEL: 916-905-4568
EMAIL: info@corv.us
A company’s marketing strategy is as important if not more important than their business plan. A marketing strategy and a business plan go hand and hand as their end goal is to attract customers which leads to profit which leads to success. Therefore, we encourage clients to invest more time in composing their marketing strategy as it is a key element to any business, small or large.
Building an effective marketing strategy is composed of various parts that influence the end result of attracting and sustaining customers. A few fundamental ways to help create a compelling marketing strategy are outlined below.
Understand who your company is marketing to. Know your target customer. Identify and specifically understand who the audience is as doing so will lead to more focused marketing efforts. Don’t waste time trying to aimlessly attract customers as those who do often fail. You’ll get a better return on investment and be more efficient with capitalizing on your goals.
Research competitors within the market. Who are your company’s threats? What gives them a competitive advantage and how can you compete with them? An effective way to get useful information is to interact directly with customers. Pick their brains about what they think of your competition and ask them the things competing companies do and don’t do well.
Choose your location. How are you going to get your brand in front of customers? We suggest using modern tactics like SEO and content marketing. We advise clients against trying every channel at once as it can lead to a waste of time and resources. Additionally, not every channel guarantees customer attraction.
Stick to the basics. By this we mean, invest time in understanding the classic “AIDA” model. This acronym is probably familiar to all marketers across the globe. Awareness, Interest, Desire, and Action is a fundamental process that can strengthen your marketing strategy and help you capitalize on your target customers. What are your company’s plans to build awareness and interest from potential customers? Once you grab their attention, how does your product or service become desirable to them? What are you going to do to make them want your brand? Finally, what does your company need to do to make customers take an action? The action of purchasing your product or service. Come up with a plan that will address all of these areas and we promise this will help enhance your marketing strategy.
Focus on your marketing strategy and you won’t be sorry. For help or for more insight on building a strong marketing strategy, visit our website and we’ll be glad to help you out.
A company’s marketing strategy is as important if not more important than their business plan. A marketing strategy and a business plan go hand and hand as their end goal is to attract customers which leads to profit which leads to success. Therefore, we encourage clients to invest more time in composing their marketing strategy as it is a key element to any business, small or large.
Building an effective marketing strategy is composed of various parts that influence the end result of attracting and sustaining customers. A few fundamental ways to help create a compelling marketing strategy are outlined below.
Understand who your company is marketing to. Know your target customer. Identify and specifically understand who the audience is as doing so will lead to more focused marketing efforts. Don’t waste time trying to aimlessly attract customers as those who do often fail. You’ll get a better return on investment and be more efficient with capitalizing on your goals.
Research competitors within the market. Who are your company’s threats? What gives them a competitive advantage and how can you compete with them? An effective way to get useful information is to interact directly with customers. Pick their brains about what they think of your competition and ask them the things competing companies do and don’t do well.
Choose your location. How are you going to get your brand in front of customers? We suggest using modern tactics like SEO and content marketing. We advise clients against trying every channel at once as it can lead to a waste of time and resources. Additionally, not every channel guarantees customer attraction.
Stick to the basics. By this we mean, invest time in understanding the classic “AIDA” model. This acronym is probably familiar to all marketers across the globe. Awareness, Interest, Desire, and Action is a fundamental process that can strengthen your marketing strategy and help you capitalize on your target customers. What are your company’s plans to build awareness and interest from potential customers? Once you grab their attention, how does your product or service become desirable to them? What are you going to do to make them want your brand? Finally, what does your company need to do to make customers take an action? The action of purchasing your product or service. Come up with a plan that will address all of these areas and we promise this will help enhance your marketing strategy.
Focus on your marketing strategy and you won’t be sorry. For help or for more insight on building a strong marketing strategy, visit our website and we’ll be glad to help you out.