17 Dec 3 + 5 = Success with Sacramento Marketing Services
3 + 5 = Success with Sacramento Marketing Services
There are literally hundreds of Sacramento Marketing Services ready and available to take your money in exchange for several different marketing services. One very popular service offered is email marketing. There are plenty of people who get an Excel list full of email addresses from their superiors in order to use them in some less than planned email marketing campaign. The list, if used correctly, can be an excellent option for your company. If not used correctly, it can be ultimately detrimental.
Here are just a few of the consequences of using a generic Excel email list to do ‘email blasts’ to individuals and or companies.
- Your site could be blacklisted. If you are not familiar with what blacklisted means, it is basically a list that individuals are added to where they lose privileges or services. In your particular case, it is clients. And the last thing you want is to be blacklisted from potential clients.
- Your ROI will decrease. For those of you that are not familiar your ROI is the Return on Investment. Meaning how much do you earn compared to how much do you spend. Not a number that you want to decrease.
- This is inevitable. When people get unsolicited emails, they tend to complain. They tend to complain allot. Complaints can and normally do end in negative company reviews.
There are five excellent steps to take before sending any email promotion to any email address. Clean the data and remove the misspelled domain names, such as gmal instead of gmail. Break the sheet out into segments, this will allow it to be easier to work with. Just because you have a list of over 5,000 does not mean you have to use the entire list all at one time.
Another step is to re-engage with the email holders prior to mass emailing them. Sending them what are called ‘feeler emails’ in order to feel them out and see if they will be receptive to receiving more emails.
Lastly, remember it is a never ending process. You will forever be managing this list, breaking it out into other lists and maintaining it in every section.
To allow Corvus to be in control of your Sacramento Marketing Services and handle every step from beginning to success feel free to contact a Corvus representative online or by phone at 916-538-4494.