Mothers Against Drunk Driving


GOLD - Northern California SILVER - Nationally

Advertising, Design
About This Project

Corvus was hired to redesign an interactive booklet that was to be used by MADD when spreading awareness of the dangers of drinking and driving.  With the demographic being teens and tweens, the original booklet lacked the ability to engage with the targeted age group.  As a matter of fact, the original design seemed to not even take into consideration who the intended target market was.  Our redesign focused on keeping the booklet fun by incorporating over-the-top visuals, all the while still educating kids about Drunk Driving.  This project was not only our first submission of work to the Addy’s EVER, but it was the only piece we submitted that year.  It won Gold for Northern California and Silver nationally.


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