27 Nov Brand Development Midtown Autoworks Sacramento
Brand Development Midtown Autoworks Sacramento
Website Design | SEO Search Engine Optimization | Marketing Strategy | Social Media | Branding| Brand Development
Corvus wins another Sacramento Addy Award for midtownautoworks.com. We are proud of the Mid Town Auto Works growth and the ability to compete with its competitors.
Corvus developed the Logo, Website, Brand Identity and implemented SEO (search engine optimization), Graphic Design, Marketing Strategy, Street Team and the Corvus MOJO! Corvus began the branding process by first developing Midtown’s identity, along with actually assisting in naming the brand. We first collected data about the business using a proprietary series of worksheets called “The Corvus Elements.” Once we had all the data, we then analyzed it and formulated a direction in which the brand should move towards. A brand identity was finally developed and chosen that represented Midtown’s need to 1) Offer dealer quality service at affordable rates and 2) Make customer service and satisfaction the one and only directive.
Corvus then consulted during the construction of the facility in order to maintain proper branding throughout the facility. Corvus used elements from the brand identity and infused them with the interiors of facility to create a very consistently branded atmosphere that was comfortable and modern. The idea of “consistency in brand” was then continued when designing all the marketing materials for Midtown Autoworks.
See the Work here: Midtown Auto Works