Versatility on the Streets

Street Team: Versatility

Versatile in its approach to street teaming, Corvus identifies the audience that relates to the event and aggressively brings awareness to the consumers with two very effective techniques: 1) A blanketed awareness campaign focusing on locations that are the most likely to be effective and 2) A partnership with local businesses for a concentrated effort in a single venue.

The first is the commonly known part of a street team effort, flier distribution at locations that make sense for the event. For example, in promoting a country music concert, we would frequent country bars and restaurants, BBQ spots, music stores, western wear retailers, and businesses in specific suburbs that were predominately “cowboy and country” like Lincoln, Loomis, Penryn, Rio Linda, and Elk Grove. The second is a symbiotic partnership where we offer event tickets to local business owners in exchange for a more interactive part in the awareness campaign. We then have the ability to put promotional materials on tables and bar tops at restaurants, in the billfolds when customers are paying their bills, and even have employees interact with customers and notify them of upcoming events.

Our unique style of street teaming allows us to implement a street campaign for any type of entertainment including family events like Disney on Ice or Sesame Street Live, sporting events likes Kings games and Motocross, or specialty events like PBR or Cirque de soleil.

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