Easyriders “Bike Show Tour”

Street Teaming: 4 National Markets

Easyriders Events was ramping up for the 2011 leg of their Bike Tour which promised to be the best year yet. New to the show this year was guest appearances by Sons of Anarchy stars Charlie Hunnam(Jax) and Tommy Flanagan(Chibs), along with a 5000 sq/ft “Kids Area”. They needed a street team that was aggressive, fast, organized and effective. Corvus mobilized and implemented a street campaign to promote the 2-day show in Sacramento, Ca. In the early stage of the Sacramento campaign, Corvus was hired to implement a team for the upcoming show in the Los Angeles area. With a very obvious growth in attendance, both shows were successful and Corvus was contracted to continue on a national level to promote the last two shows on the tour: Knoxville,TN and Columbus, OH. We are proud that we were able to conquer the challenge of implementing several teams out of our market with great success, and we are looking forward to doing all 8 shows on next years tour.

The 2010/2011 Easyriders Bike Show attendance was up nearly 29% so far this year and I attribute some of this to Corvus Communuications. In 15 years of promoting events on a national level never before have I experienced a company you can use for a dedicated, reliable, and thorough street team in each market. Working with Corvus was a pleasure and I will definitely continue to use them!

Tucker Kroll, Director Of Marketing & Entertainment for Easyriders Events

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